More than just a literal amalgamation of “Design” and “Woodward”, my last name, DesignWard represents an aspiration.
“Ward”, as a suffix, suggests directionality in relation to the root element it is attached to.
In this way, the joining of “Design” and “Ward” represents an aspiration to bring design
- especially the craft, delight, and attention to human experience that design entails
- to everything I do
As a both an artifact of and vehicle to continue my journey through design and technology, I’ve asked DesignWard (the website) to exist as both something static - a snapshot of the projects I have worked on - and something more ephemeral - a digital garden of thoughts in varying states of completeness.